The internet is a real battlefield for anyone who produces informational content. A text from a certain segment disputes the reader’s attention with thousands of other texts. In addition, the copywriter faces the challenge of having them read their content to the end – not just the first few paragraphs or just the title.
To gain the reader’s attention, one must be aware of important factors. Regardless of the competition, if your content is good, it will have the space it needs for you to achieve your goals. Let’s look at some ways to grab the reader’s attention:
1. Know your audience and develop your person
Knowing who you are writing to is essential, as this knowledge will have as much influence on the language to be used as in relation to the subjects you can address. For this, it is interesting to establish your person.
The persona is the representation of a real client, based on real data about the target audience, their needs, characteristics, preferences, etc. She needs to have a name, age, profession, place of residence. You need to know her deeply.
So, at the time of producing content, you can always ask yourself: does this solve questions from me?
If only one person is small enough to represent the diversity of your target audience, it is possible and desirable to develop others. That way, you’ll know how to reach a specific audience by producing specific content.
2. Pick interesting topics for your audience
With your personas defined, it will be much easier to find out which subjects are most interesting to the target audience. Subjects are usually divided into three stages: funnel top, funnel middle, and funnel bottom.
Deciding what content to produce is a way to tap the interest of people who are potential consumers of your product – be it a text or a product you want to market.
Funnel Top – In this process, during research and choice of subjects, you should prioritize themes that arouse curiosity in the reader. From there, your target audience will begin to identify needs you have and may want to address them.
Funnel medium – in a next stage of choice of content, ie the middle of the funnel, it is interesting to opt for subjects that show solutions related to the needs that you pointed out in the first subjects. Present options that help your audience objectively resolve your issues.
Funnel background – In the funnel bottom stage, the content should be more specific. If your product is the text itself it is interesting to develop in-depth materials that assertively reach the reader and their need. If the texts are directed to the sale of products, this phase is ideal to show that your product is the best option to solve the demand of the target audience.
3. Be original and add information
When writing, especially for the web, it is essential that you develop interesting and original content. Regrettably, what else is in the virtual world are repeated, copied content that does not aggregate new information. As the saying goes, it just “rains in the wet”.
People who develop non-original content may even succeed in a short amount of time, but they will not be able to guarantee readers’ interest for long periods. If your material is poor, the audience will notice and probably will not come back for it.
However, if a reader accesses your material and perceives it to be different from what is already available on the web, there are great chances of a return.
It is necessary to bring new information, which aggregates knowledge and enables growth and evolution to the reader in that particular subject.
4. Offer the best
In addition to knowing what your audience is interested in consuming and what can solve the issues presented by it, you also need to know what your competitors are already offering. Suddenly you are even offering interesting content with new information, but the competition may be offering deeper and better written texts.
There is no point in providing good ideas in a unstructured way, without the reader being able to understand them clearly or need to seek deepening in other channels. To keep them in connection with your content, offer the best! Both the depth of information and the quality of writing.
5. Look for Inspirations
One of the most destructive mistakes is to think that we already know everything and that there is nothing else to learn. We are always developing, so being open to learn from others is an efficient way to keep growing and improving.
Therefore, to gain the attention of the reader, draw inspiration from those writers who gain their own affection. Observe how they write, what kind of content they provide, and how those materials meet their demands.
Analyze their quality and ask why they are valuable. That way, you will be able to find innumerable secrets of success and apply in your own work in an original way.
In our blog, there are a number of interviews with tips from renowned experts related to the area of writing. One of them you can check out by clicking here.
Another way to develop good material is to rely on the help of experts to review your texts. If you want to understand more about review, check out the article “The text review is for the reader.”
And for you, what should a text have to gain the attention of the reader? Comment and let us know.