The differences between what I say and what the other understands can bring multi-level harms. Therefore, perhaps one of the main causes of relationship problems is the lack of assertive communication.
In this way, it could not be different in the business scope. If the written message is not effective, the reader’s horizon of understanding may not be broad enough to accommodate the intended goals of the writer.
In today’s article, besides selecting some guidelines to ensure a more assertive communication, we will see how important is a connection with the worldview for the production of texts and also how it influences the understanding of the recipient.
When you intend to communicate something, be it to convey values or to get the attention of your clients, you need to think not only of what you want to say, but of what the other person is going to hear. And in order to do this, it is important to learn how to identify the worldviews of your audience-reader.
That way, when writing about certain concepts, you can look for the best way to communicate them. Knowing more about the worldview of who will read your texts, it will be easier to explain what is meant and appropriately.
For the American researcher, William Cobern, a world view comprises an unconscious relationship between mind (thought), organization and culture. It is not a simple relationship, much less accurate. Within the audience you want to reach, the worldviews can be several! It is possible to say that every human being has his own understanding about things.
This is because, each of us, we grow with access to different cultures, ways of life, ways of thinking. Everything we live through our years influences how we understand the world.
Not only what I speak, but also the form I speak, result from my experiences, studies, experiences and interests. Therefore, it is common to think that those who will read my texts will understand it the same way I do – which may not always occur.
So, thinking of texts written for business purposes, we prepare some guidelines so that your communication is more assertive and generate the desired results.
Expand your own worldview
As we have already reported, it is very difficult to know exactly what the worldviews of your audience are. After all, they can be as varied as the amount of readers you have. However, it is possible to find the points of convergence to facilitate the understanding of its readers.
This is due to the fact that by pursuing the same content – the one you write – many of your readers are likely to have common interests. And if there are interests in common, it is possible that your worldviews are not so divergent. In possession of this information, identify your audience, know your interests, needs and customs.
Expanding your worldview beyond your usual understanding will enable you to add and add more people to your audience. It will also give you a greater basis to work creatively, even helping you grow your business.
Mind the language
One way to ensure understanding by the public is to write clearly and objectively. A literary text with an end of entertainment, for example, allows the writer to have a greater freedom of style. Even because the consumer of this type of literature will reflect on particular aspects. Unlike a text for the purpose of business, since it is necessary to guide the reader to the understanding desired by the author.
That’s why it’s important to be familiar with the language your customers usually use to communicate.
Writing in assertive terms will get you closer through the text. Then, identify whether the most appropriate is a formal, cultured or everyday language. Knowing the average age of your audience can also help shape the writing.
Perhaps your audience likes to read more elaborate materials, with elaborate words and new concepts. On the other hand, you may prefer simple, objective and easy-to-understand language. If it is a young audience, for example, you will have the freedom to use slang and expressions that generate more informality and closeness.
Look for feedbacks
Do not be afraid to ask the reader audience what he thought of your material. Criticism can be very constructive and beneficial! In addition, you can learn a lot from your readers’ feedback, including your interests.
It’s a great way to build your persona and identify the general profile of your readers. Getting feedback will also help you have new ideas for writing and can further enrich your work.
If you want to know more about how to have assertive communication, read the article Subtle communication: a game between the lines of the text.
To get professional help and know if your texts are communicating the message efficiently, Written World offers a team of proofreaders ready to help. You can request a quote by clicking here.